Structure your sales
Generate B2B business activity
Frederic Plourde, President and Founder.
Frederic Plourde is the President and Founder of AFP Marketing, established in 2018.
From the technology sector, he has held leadership roles in sales, marketing, and technology, including VP of Sales roles over the past ten years.
He built his expertise with large companies and many SMEs, exclusively in professional B2B, and has led large sales teams.
This experience allows AFP Marketing to engage with a real understanding of B2B sales challenges and sales team management.
25+ years of combined B2B sales experience
AFP Marketing builds on hands-on sales development and commercial leadership.
- Sales, marketing, and technology leadership roles.
- Documented B2B prospecting processes.
- Multichannel execution: phone, LinkedIn, email.
B2B SMEs and enterprise teams
We adapt to sales cycles, team structures, and market realities.
- Technology and SaaS.
- Business financing and commercial lending.
- B2B services (IT, HR, logistics, professional services).
See industries: B2B sectors served.
A clear method built for execution
We align strategy, messaging, and execution to generate B2B sales conversations.
- Market diagnostic, ICP, and objectives.
- Messaging, scripts, and sequences tailored to your offer.
- Multichannel execution and KPI tracking.
See our approach: AFP Marketing method.
Let's discuss your situation
A simple conversation to understand your challenges and see how to structure execution.