Telephone market research (CATI & phone surveys)
Telephone market research helps validate positioning, measure potential, and guide decisions.
It relies on structured collection and clear analysis of the responses gathered.
When to choose telephone market research
When you need to validate a B2B market quickly and obtain reliable information from decision-makers.
This approach is useful to test a new service, adjust positioning, or measure segment interest before investing.
B2B market validation
- Validate an offer or service
- Measure real interest level
- Identify main objections
- Prioritize market segments
Telephone survey (CATI)
- Understand market perceptions
- Evaluate a value proposition
- Collect field data
- Actionable information for leadership
Methodology
Questionnaire
Prepare questions and validate research objectives.
Collection
Structured phone interviews and documentation of responses.
Analysis
Compile results and synthesize key insights.
Also explore our Telephone survey service.
Deliverables
- Summary of key conclusions
- Insights by segment or persona
- Strategy recommendations
- Appendix of collected data
Timelines and confidentiality
Timelines depend on volume and complexity, with a clear and predictable approach.
Confidentiality of respondents and collected data is ensured at every step.
Telephone market research FAQ
What is telephone market research?
Telephone market research uses structured interviews to validate hypotheses and collect decision-ready insights.
When should you use telephone market research?
It is ideal for market validation, positioning checks, or testing a new offer before investing.
How many interviews are needed?
The number depends on objectives and the market. We recommend a realistic, relevant volume.
Do you run CATI surveys?
Yes. We can run CATI surveys when the methodology fits the project.
What deliverables do you receive?
A summary report, key insights, and actionable recommendations.
How do you ensure confidentiality?
We follow a professional framework with secure data collection.
Let's discuss your market research
A simple conversation to clarify your objectives and the best methodology.