B2B outbound prospecting
Effective B2B outbound prospecting combines cold calling, LinkedIn outreach, and email follow-ups to generate real, documented conversations.
AFP Marketing structures these outbound sales activities to align targeting, qualification, and follow-up with your sales objectives.
Why structure B2B outbound prospecting
B2B SMEs that succeed in outbound prospecting rely on consistent execution: precise targeting, aligned messaging, and rigorous follow-up.
When these elements come together, conversations are more relevant, leads are better qualified, and opportunities are followed up with precision. B2B outbound prospecting stops being sporadic and becomes a predictable growth lever.
Activated channels
- B2B cold calling and outbound calling to start conversations
- LinkedIn outreach to build visibility and credibility
- Email sequences to deliver follow-ups based on real data
Each channel plays a specific role and reinforces the others.
Coordination with your teams
Our work aligns with your sales cycle and internal teams.
- Messaging consistent with your positioning
- Clear documentation of exchanges
- Structured handoff of opportunities
Our B2B outbound prospecting method
Strategic targeting
Define the ICP, segment accounts, and set clear qualification criteria.
Outbound sales conversations
Real conversations with decision-makers, validation of needs and priorities.
Follow-up and conversion
Structured follow-ups, documentation, and continuous message optimization.
For a specific focus, explore the page dedicated to B2B cold calling or the Outbound calling.
To coordinate channels, combine LinkedIn outreach, B2B email outreach, and B2B appointment setting.
Qualification and follow-up
We collect reliable field information to prioritize opportunities and adjust actions.
- Need and level of interest
- Timing and decision context
- Planned and documented follow-ups
- Full visibility in the CRM
Expected outcomes
A well-structured B2B outbound prospecting program enables you to:
- Increase the volume of qualified opportunities
- Stabilize the sales pipeline
- Improve conversion rates
- Strengthen credibility with decision-makers
B2B outbound prospecting FAQ
What is B2B outbound prospecting?
B2B outbound prospecting combines cold calling, LinkedIn outreach, and email sequences to start qualified conversations.
How does B2B outbound prospecting differ from inbound lead generation?
Outbound is proactive and targeted, while inbound relies on demand capture. Both can work together in a full strategy.
Do you use LinkedIn outreach in your campaigns?
Yes, LinkedIn outreach supports cold calling and strengthens credibility with decision-makers.
Are email sequences personalized?
Yes. Sequences are based on information gathered during conversations to stay relevant.
How do you ensure lead quality in outbound sales?
Qualification relies on clear criteria: need, interest, context, and timing, documented in structured follow-up.
Can I outsource only part of the process, like appointment setting?
Yes. Our services are modular and can focus on cold calling, email outreach, or appointment setting.
Related services
French version: B2B outbound prospecting.
Let's discuss your situation
A simple conversation to align your objectives and determine the best B2B outbound prospecting approach.