B2B business activity that delivers results

B2B cold calling — Relationship development

We deliver professional B2B cold calling (outbound calling) to build relationships with targeted, qualified prospects.

• Start conversations with decision-makers
• Understand needs and level of interest
• Qualify opportunities
• Support appointment setting and sales progression
• Drive real opportunities and closed deals

Every conversation is documented to ensure structured, consistent follow-up.

B2B appointment setting

We also offer a dedicated service focused exclusively on B2B appointment setting.

This service is designed to:

• Generate qualified meetings
• Feed internal sales teams efficiently
• Meet precise, measurable objectives

Appointment setting is separate from full prospecting and is designed for companies that only want to fill their sales calendars.

Telephone market research campaigns

We run telephone market research and CATI survey campaigns to gather strategic information.

These campaigns help:

• Assess a market
• Validate business hypotheses
• Understand perceptions and needs
• Support strategic decision-making

B2B email outreach — Follow-ups based on real data

At AFP Marketing, B2B email outreach relies on high-quality field data.

Email addresses are obtained during phone conversations with targeted prospects who have given consent.

Each call provides valuable information on:

• Needs
• Intent
• Level of interest

This data lets us create follow-up messages—informational or promotional—that are far more relevant than generic list-based campaigns.

LinkedIn outreach — Two distinct campaign types

LinkedIn outreach to support cold calling

Some LinkedIn outreach campaigns complement cold calling in order to:

• Build relationships
• Increase visibility for outreach
• Support appointment setting

LinkedIn positioning campaigns

We also develop LinkedIn campaigns focused on:

• Content publishing
• Company positioning
• Awareness and credibility

These campaigns are separate from cold calling and focus on visibility and brand perception.