Frequently Asked Questions

AFP Marketing works primarily with three CRM platforms: Bitrix24, Odoo and Zoho. The choice depends on company size, industry, specific needs and budget. The initial audit determines the best option for each situation.

The timeline varies depending on project complexity. A straightforward implementation can take 2 to 4 weeks, while a more complex project with data migration and multiple integrations can extend to 6 to 12 weeks. A detailed schedule is provided after the initial audit.

IP telephony (VoIP) uses an internet connection rather than traditional phone lines. Benefits include reduced costs, mobility (calls follow the employee, not the desk), CRM integration, automatic call recording and advanced features like call queues and auto-attendant.

instantcallR is the AI voice agent software developed in-house by AFP Marketing. It enables the creation of intelligent agents that handle phone calls autonomously: answering questions, booking appointments, qualifying inquiries and routing calls to the right people. Everything runs 24 hours a day, 7 days a week.

No. Voice agents are designed to complement teams, not replace them. They handle repetitive calls, after-hours inquiries and volume spikes. Teams can then focus on higher-value interactions.

The process follows six steps: technology audit, strategy and recommendations, CRM implementation, IP telephony integration, AI development and team training. Each step is validated before moving to the next. The entire process can be adapted to business priorities.

Every project is unique and pricing depends on the scope of work. After the initial audit (complimentary), AFP Marketing provides a detailed proposal with a clear and transparent budget. There are no hidden fees. Projects can be billed as a fixed fee or on a monthly basis, depending on the nature of the services.

AFP Marketing focuses on Quebec SMBs but can also support businesses elsewhere in Canada, particularly for CRM projects and AI voice agents. Services are offered in both French and English.

AFP Marketing provides ongoing support after go-live. This includes technical assistance, updates, configuration adjustments and training for new employees. Maintenance packages are available based on business needs.