B2B email outreach
B2B email outreach at AFP Marketing relies on very high-quality field data.
Email addresses are obtained during phone conversations with targeted prospects who have given consent.
A structured method with rigorous follow-up — see our approach.
Data used
- Needs
- Intent
- Level of interest
Why it works
This data allows us to create follow-up messages, whether informational or promotional.
Result: campaigns that are far more relevant and effective than generic lists.
Who is it for?
- B2B SMEs that want to structure follow-ups
- Sales teams that need a follow-up channel
- Companies looking to better qualify interest
- Organizations combining phone and email
Objectives of a B2B email outreach campaign
- Maintain the conversation after calls
- Structure a B2B email follow-up sequence
- Clarify the offer and value
- Improve opportunity conversion
Segmentation and personalization
B2B email outreach is more effective when messages align with needs observed in the field.
We segment lists based on interest level, company type, and conversation context to personalize messages without adding operational overhead.
B2B email outreach sequences
Preparation
Define segments, messaging, and follow-up objectives.
Sending and cadence
Plan a realistic cadence to avoid saturation and keep a useful presence.
Follow-up and adjustments
Analyze responses, adjust messaging, and optimize results.
For a dedicated service, see the Email follow-up sequence page.
Email outreach performs best when aligned with B2B cold calling, B2B outbound prospecting, and LinkedIn outreach.
Tracked KPIs
Process and deliverables
- Segmentation and message validation
- Planned follow-up sequences
- Reports on key indicators
- Coordination with cold calling
Deliverability and CASL compliance
We prioritize lists built from real conversations and clear consent to remain compliant with CASL.
Deliverability depends on address quality, content, and frequency. We track these factors to improve open rates and avoid irrelevant sends.
B2B email outreach FAQ
Do you offer B2B email outreach?
Yes. We build outreach sequences aligned with your sales cycle and prospect interest level.
What is included in your B2B email outreach process?
Segmentation, messaging, email sequences, follow-up, and reporting aligned with your objectives.
How do you improve open rates?
Segmentation, message relevance, and alignment with identified needs are the main levers.
How do you improve deliverability?
We work with qualified lists, controlled cadence, and useful content to reduce negative signals.
Are your campaigns CASL compliant?
Yes. We prioritize explicit consent and respectful practices in compliance with CASL.
Do you offer cold email outreach?
We can structure cold email outreach or post-call sequences based on consent and objectives.
Related services
French version: B2B email outreach.
Let's discuss your situation
A simple conversation to confirm the best approach and execution cadence.