A structured, proven method
At AFP Marketing, our results do not rely on a single action. We developed a structured method that combines three essential marketing activities, deployed consistently over 3 to 6 months.
This strategic combination creates qualified opportunities, supports the sales process, and achieves client objectives. Each activity reinforces the others, creating an effective, measurable growth system.
The AFP Marketing method in three complementary activities
Strategic targeting and commercial intelligence
Everything starts with precise, thoughtful targeting. We analyze your market, define your ideal customer profile (ICP), identify key decision-makers, and set clear qualification criteria.
Goal: Contact the right companies at the right time with the right message.
Structured B2B lead generation
We deploy professional B2B prospecting campaigns led by experienced salespeople, with a human, conversational approach.
- Value-focused prospecting calls
- Qualified appointment setting
- Respect for your qualification criteria
- Centralized follow-up via a high-performing CRM like Bitrix24
Goal: Create real business conversations and generate concrete opportunities.
Follow-up, optimization, and opportunity conversion
Performance relies on follow-up and continuous optimization. We follow up with prospects, measure results, and adjust messaging and approaches continuously.
This step aligns lead generation with your sales process to maximize conversions.
Goal: Turn opportunities into real, predictable sales.
A structured, proven method
A simple flow that aligns targeting, human prospecting, and follow-up to turn opportunities into sales.
Strategic targeting
Define the ICP, segmentation, and qualification criteria to reach the right decision-makers.
Human prospecting
Multichannel campaigns with real conversations, appointment setting, and ongoing qualification.
Follow-up and conversion
Rigorous follow-up, continuous optimization, and alignment with your sales cycle to convert.
The foundations of our approach
- Precise, intelligent targeting
- Structured lead generation
- Coherent combination of marketing levers
- Rigorous, measurable follow-up
- Continuous, performance-driven optimization
Why this method works
Modern marketing no longer works in silos. Targeting alone is not enough. Prospecting alone is ineffective. Tools alone do not generate sales.
It is the strategic combination of these three activities - strategy, human prospecting, and structured follow-up - that delivers concrete, lasting results in B2B.
Let's discuss your objectives and see how our method can generate concrete opportunities for your business
A clear conversation to align your objectives, your market, and the levers to activate.